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Regional Health Network Recognizes 40X Return on Investment with New Mover Marketing

Industry

Healthcare

Vertical

Regional Provider Network

Solution

New Mover Marketing

New Mover Program Delivers 40X Return on Investment

Healthcare providers exist in a constantly changing landscape. From merger activity to easy provider switching, finding new patients is key to survival and success. But doing so is often easier said than done. Costs are high. Decision timeframes are short. It pays to be in the right place at the right time.

So when this Regional Health Network was seeing limited results with their previous marketing partner, they needed a change in strategy. They needed ideas. They needed results. And that’s when they turned to Sepire for a smarter, more connected New Mover Marketing program.

With nearly 40 million address changes every year, new movers represent a demographic likely in need of change. Whether that move was across the country or simply to the other side of town, healthcare services represent one of the most important and likely changes that come alongside a move.

Using a combination of National Change of Address (NCOA), Proprietary Change of Address (PCOA), and 20+ other data sources, Sepire built the plan, created the workflow, and executed on a 48-hour turnaround to ensure the right information found the right people at the right time.

The Results? Astounding. 40X ROI. 14,000 new patients in one year. And a truly omnichannel engagement experience.

At a Glance

14,000

New patients gained in 2021

48 40X

Return on Investment from Sepire New Mover Program

Hour turnaround time—promised and delivered.

"Sepire provided our team a complete solution from sourcing the data, through the execution and measurement. It gave us peace of mind that they could get us the results we needed "

—Chief Marketing Officer, Regional Health System