Professional Services | Technology | Marketing | B2B Ecommerce
Direct Mail for B2B Companies
Omnichannel Engagement for Sales Cycles Long and Short
Home / Industries / Business-to-Business
Real Connection at Every Stage of the Buyer Journey
Direct Mail & Account Based Marketing for Business-to-Business Companies
The B2B marketing and sales process is more complicated, convoluted, and competitive than ever. Whether a sales cycle takes a month, a quarter, a year, or more, it’s harder than ever to stay relevant at every stage of the buyer’s journey.
The right message at the right place at the right time can get you in front of the right people. But more and more B2B organizations are seeing diminishing returns in digital-only communications.
Part of a well-built and well-connected omnichannel initiative, direct mail cuts through the noise and helps push the conversation forward.
Personalized, hyper-targeted, and measurable, direct mail makes you stand out—and gets them to take action. And Sepire is here to help.
4.4%
26%
The response rate of direct mail—nearly 37 times more effective than the 0.12% response rate of email marketing.
The percentage of B2B marketers who used direct marketing for lead generation in 2023, up from 16% the year prior.
392
The number (in billions) of emails expected to be sent and received in 2026, up nearly 18 percent from 2022.
Who We Help
At Sepire, we built our business on helping businesses create meaningful connections with current, potential, and even lost customers. With state-of-the-art printing technology, easy CRM integration, and an easy-to-use job creation platform, we make direct mail easy.
-
Whatever your role in the technology world, create physical connection for digital products. From introductions to the shortlist, remain top of mind from awareness to decision and beyond.
Part of an omnichannel account-based marketing initiative, direct mail can find the right target throughout the funnel.
-
Lauded by David Ogilvy as the “secret weapon in the avalanche of new business acquisitions,” direct mail is more relevant than ever. Share your best work in an accessible format, announce the latest award, or simply connect with that CMO who never got that email or LinkedIn request.
We can help. From targeted one-to-one account-based marketing to scalable messaging, direct mail by Sepire can engage who you want to engage in a way that cuts through the noise.
-
Present your unique service offering in a unique (and memorable) way.
Professional services firms including consultants, accounting firms, legal services, and more need to stand out. And what better way to drive awareness, build credibility, and enhance trust than to make a personal connection through direct mail?
Targeted, personalized, and conversion-focused direct mail by Sepire has helped connect professional services firms like yours to the right people at the right time.
-
Now more than ever, B2B marketplaces, ecommerce players, and distribution companies need to stand out. Acquisition cost is high. Amazon has encroached on your turf. And it takes something special to stand out.
Personalized as much as you need, our direct mail expertise helps you drive responses and create memorable, meaningful connections.
Personalized Direct Mail for Omnichannel Engagement
Connect with buyers at all levels of the organization. No matter how mature your current marketing stack, we partner with B2B companies of all sizes and backgrounds to deliver truly personalized omnichannel communications. Here’s just a small sample of how we help.
Acquisition Direct Mail
Retargeting Campaigns
ABM Programs
Welcome Kits
Win Back Direct Mail
Retention Direct Mail
Trigger Programs
Variable Data Printing
Card or Magnet Affix
Personalized QR Codes
Personalized URLs
Die Cut Mailers
Fulfillment
Promotional Items
Inbound Programs
Why Sepire?
Finding a good direct mail partner is tough. Finding one as capable as Sepire is impossible. We’re specialists. We’re diverse. We’re sustainable. And most importantly, we’re pretty darn good at what we do.
-
No matter how big the job is, it’s getting done—on time and on budget. Because at the end of the day, does anything else really matter?
By combining our arsenal of Ricoh Pro printers, Kern and Quadient inserters, and the people, processes, and technology needed to keep everything running smoothly, every promise we make is a promise we keep.
-
Whether you’re trusting us with ten pieces or ten million, we’re thrilled to ask how we can help—and how we can do better.
Call us specialists, service providers, or subject matter experts. We know direct mail—and care about doing what’s right on every project, every time.
Partnership is at the heart of every client we sign, every mail piece we print, and every decision we make. And our partners have shaped the way we work.
-
Sepire is Latin for ‘to protect’, and when you entrust us with your data, you can rest assured that we’re living up to our name. But don’t just take our word for it.
A HITRUST CSF Certification is considered the gold standard of security and compliance. And while many say they’re ‘compliant’, only a select few can call themselves HITRUST Certified. We’re among that select few.
So, if you’re looking for a direct mail and omnichannel communications partner who exceeds every single security expectation (and requirement) you have—look no further than Sepire.
-
With a bit of technology, some state-of-the-art equipment, and a whole lot of team and individual expertise, we know how to solve your unique omnichannel communications challenges.
Whether you consider yourself a direct mail expert like us or are new to the game, we’re here to help.
We get to know you, your business, and your challenges, and work collaboratively to provide an efficient and effective solution.
-
Sustainability is at the heart of our business. That’s not a tagline—that’s a promise. Whatever you think it means to be sustainable, we’re doing it and more.
FSC® Certified Paper. Water-based inks. Emission-free presses. It’s all here.
Oh, and once we’ve bought the rolls, printed the mail, and sent it out? Our partner PrintReleaf reforests it.
-
When you partner with Sepire, you get unmatched expertise—from a WBENC-certified Women’s Business Enterprise.
It’s a rare combination in this industry: A world-class printer and direct mail partner who can go on your diversity spend report.
Centrally Located, Secure, State-of-the-Art Production Environment.
At Sepire, we don’t just promise fast, accurate, and efficient printing and mailing—we guarantee it.
How do we do that? Simple. We hire the best. We provide them with the best equipment. And we do what we can to make their jobs easy. Because they are the ones that make the magic happen.
And they make the magic happen in our big, beautiful, Burr Ridge production facility.
Centrally Located: Sepire operates and mails from suburban Chicago, allowing for 3-day average in-home delivery.
Secure: Physical security is part of our security promise and our compliance initiatives. And it’s something we live by.
State-of-the-Art: Printing, inserting, die cutting, and more, we only work with the best in the business.
2.5
6
Number (in millions) of variable duplex full color sheets we can print in a 24-hour day.
Number (in millions) of variable sheets able to be inserted each day.
Number of RICOH Pro VC70000 Series Continuous Feed Inkjet Presses used to deliver the highest quality inkjet printing in the business.
3
How Sepire Makes B2B Direct Mailers’ Lives Easier
Business-to-Business Direct Mail from Sepire does all the things you’d expect from a digital partner—but better. As your partner for direct mail, Sepire can provide you with scalable, secure, and flexible ways to drive awareness, generate demand, and engage buyers.
As B2B marketers ourselves, we understand the challenges that go into securing high-value sales in a drawn-out buying cycle. And we’ve built a solution that can help you reach the right people, get the right data, and drive connections when and where it matters.
-
Reaching the right people starts with having the right data. Know who you’re reaching. Discover the best time, place, and medium needed to communicate with them.
The right data can send your direct mail strategy in the right direction. At Sepire, we help you leverage first-, second- and third-party data to customize your marketing efforts and deliver the right message to the right person at the right time.
Advanced analytics helps you choose the right audience, segment your mailing lists, and personalize content to significantly improve engagement and response rates.
-
Reaching the right people starts with having the right data. Know who you’re reaching. Discover the best time, place, and medium needed to communicate with them.
The right data can send your direct mail strategy in the right direction. At Sepire, we help you leverage first-, second- and third-party data to customize your marketing efforts and deliver the right message to the right person at the right time.
Advanced analytics helps you choose the right audience, segment your mailing lists, and personalize content to significantly improve engagement and response rates.
-
Direct mail doesn’t have to be hard. In fact, once the process is established, sending a personalized mail piece can be as easy as sending an email.
Sepire has built its automated direct mail solution to work with today’s leading CRM and other cloud systems to help you reach the right people at the right moment.
Whether you’re sending a time-based email to thousands or set up a mail piece to go out when a lead hits a certain threshold, we’re flexible enough to make it happen.
-
The right message at the right time—in the right format. Personalized direct mail can take many forms, ranging from a simple introductory postcard to a strategically timed package. And no matter what you need, we’re here to get the job done.
With dynamic content personalization through variable data printing, it’s easy to tailor every part of your letter, postcard, or self-mailer to share a personalized message to each prospect.
-
Good design isn’t simply a way to improve response rate. In the direct mail world, a few extra grams or a couple millimeters too close to a margin could cost you thousands.
We’re experts at direct mail so you don’t have to be. Throughout the process, we work with you to optimize printing and postage costs.
-
Save money, get mail into boxes faster, and reduce the work it takes to get mail from idea to delivery. Postal optimization is one of the most important parts of any direct mail campaign.
And we’re here to help. Postal optimization and logistics is a service that exists to make your life easier. It ties into many of our services. It saves you money. And there are many things that go into it.
• Our experts can help you plan campaigns around USPS promotions calendars that can save you money for different papers, textures, or processes.
• Data accuracy helps us work faster and helps you qualify for automation discounts.
• Structural design ensures that your mail piece’s physical specs fit those required by the USPS for optimal pricing.
• Seamless acceptance gets mail into the USPS system faster, and virtual sorting helps us choose the right transit methods and delivery system entry points.
• Comingling and co-palletization can help you benefit from volume discounts that others may not be able to provide.
-
At Sepire, 100 percent means 100 percent.
As a company who was born in the world of compliance mail, we’ve perfected the art of mail piece delivery. And we bring that same expertise to the direct mail we send.
Using 2-D barcodes, we ensure that every page in every piece is accurate and that every single thing you want delivered goes to the right people. Addresses are validated and verified using a variety of technologies. It’s all part of our commitment to execution and transparency.
-
You can’t manage what you can’t measure. From the moment it leaves our facility to the moment it lands in a mailbox, information about each and every mail piece is available in your dashboard.
But successful marketing isn’t just about delivery—you need to know how effective your efforts are. Sepire can make it happen. After all, today’s marketers can’t simply rely on delivery—they need results. Not to worry, we’ve got you covered.
There are many ways to design for good response rate, and even more ways to measure it. Personalized URLS and QR codes are just some of the ways to connect online and offline activities, making it easy to track (and improve) your direct mail campaigns.
Ready to Talk? Let's Get to Work
Your Goals, Our Expertise.
Getting the most out of your consumer marketing initiatives is a challenge. But with the right plan, the right process, and the right partner, you can.
There’s more to discuss than we could ever write here. But if you’re as passionate about results as we are about direct mail, we’d love to talk.
How might we help you?