Retail | Direct to Consumer | Ecommerce | Travel | Consumer Services
Direct Mail for B2C Companies
Create meaningful connection both online and off.
Tangible, Personal Connection in a Digital Deluge
Direct Mail for Business to Consumer Companies
Home / Industries / Business-to-Consumer
Email inboxes are fuller than ever. Consumers have their guards up. Customer acquisition costs are through the roof.
In today’s competitive marketplace, it takes something special to break through the noise. And that’s where direct mail comes into play.
Personalized, hyper-targeted, and measurable, direct mail makes you stand out—and gets them to take action.
Bricks-and-mortar or born online, product-focused or service-first, a well built and well-connected direct mail campaign can make things happen. And Sepire is here to help.
73%
72%
of retail companies in a 2024 study believe that direct mail is very or extremely effective.
of consumers read direct mail the same day they receive it.
87%
of marketers believe that direct mail offers the highest ROI of any channel they use.
Who We Help
At Sepire, we built our business on helping businesses create meaningful connections with current, potential, and even lost customers. With state-of-the-art printing technology, easy CRM integration, and an easy-to-use job creation platform, we make direct mail easy.
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Provide individualized, relatable, and timely communications to your bricks-and-mortar or bricks-and-clicks business. Connect in-person interactions, online retargeting, social media and more with direct mail to drive meaningful connections at scale.
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The cure for crippling customer acquisition cost. There’s a good reason that more and more digital native companies have been opening stores, and the reason they find direct mail enthralling—it’s harder and more expensive than ever to convert customers online. Direct mail creates deeper and more meaningful connections and fits easily into your omnichannel marketing goals.
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Strike while the iron is hot. Or when the weather is cold. Deliver targeted, personalized, timely, and useful messaging to travelers at the perfect point in the buyer’s decision process.
From airlines and hotels to travel agencies, rewards programs, and more, we fill mailboxes so you can fill itineraries.
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Provide high-value and high-conversion communications to homeowners new and old. Free yourself from impersonal door hangers, yard signs, and bulk mailers by targeting the right people and delivering the right message in the right format.
Personalized Direct Mail for Omnichannel Engagement
Achieve higher return on ad spend with truly connected omnichannel marketing. We fit into your programs to deliver a personalized experience at every stage of the buyer journey.
Acquisition Direct Mail
Retargeting Campaigns
New Mover Programs
Welcome Kits
Win Back Direct Mail
Retention Direct Mail
Trigger Programs
Variable Data Printing
Card or Magnet Affix
Personalized QR Codes
Personalized URLs
Die Cut Mailers
Why Sepire?
Finding a good direct mail partner is tough. Finding one as capable as Sepire is impossible. We’re specialists. We’re diverse. We’re sustainable. And most importantly, we’re pretty darn good at what we do.
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From a few pieces to a few million, we’re built to take on whatever challenge you’re throwing our way.
With an arsenal of Ricoh Pro printers, Kern and Quadient inserters, and so much more in our centrally located print and mail facility, we can scale to meet your most pressing pressing needs.
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In Latin, Sepire means ‘to cover’ or ‘to protect’. And we take that to heart.
Though you might not have the same data security requirements as an organization in the healthcare, finance, or insurance space, your data gets the same treatment.
Because without a name, what would we be?
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We’re five years old with decades of experience. We’re hungry yet healthy. We’re well-known, but always evolving.
We’ve already invested tens of millions of dollars into our people, processes, equipment, and technologies and will continue to do so to meet the needs of our partners.
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Call us specialists, service providers, or subject matter experts. We know direct mail.
And our passion for this field runs deep. From initial discussion to program setup, you’re working with an expert.
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Sustainability is at the heart of our business. That’s not a tagline—that’s a promise. Whatever you think it means to be sustainable, we’re doing it and more.
FSC® Certified Paper. Water-based inks. Emission-free presses. It’s all here.
Oh, and once we’ve bought the rolls, printed the mail, and sent it out? Our partner PrintReleaf reforests it.
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When you partner with Sepire, you get unmatched expertise—from a WBENC-certified Women’s Business Enterprise.
It’s a rare combination in this industry: A world-class printer and direct mail partner who can go on your diversity spend report.
Centrally Located, Secure, State-of-the-Art Production Environment.
At Sepire, we don’t just promise fast, accurate, and efficient printing and mailing—we guarantee it.
How do we do that? Simple. We hire the best. We provide them with the best equipment. And we do what we can to make their jobs easy. Because they are the ones that make the magic happen.
And they make the magic happen in our big, beautiful, Burr Ridge production facility.
Centrally Located: Sepire operates and mails from suburban Chicago, allowing for 3-day average in-home delivery.
Secure: Physical security is part of our security promise and our compliance initiatives. And it’s something we live by.
State-of-the-Art: Printing, inserting, die cutting, and more, we only work with the best in the business.
2.5
6
Number (in millions) of variable duplex full color sheets we can print in a 24-hour day.
Number (in millions) of variable sheets able to be inserted each day.
Number of RICOH Pro VC70000 Series Continuous Feed Inkjet Presses used to deliver the highest quality inkjet printing in the business.
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How Sepire Makes B2C Direct Mailers’ Lives Easier
It takes a lot of work to get a direct mail campaign right. With the right people, processes, and technology, our expertise in the direct mail space can make your goals a reality.
Sepire knows what it takes to take your B2C direct mail campaign from idea to execution. Planning, data, execution, reporting, and so much more, here’s what you get when you turn to the experts.
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Success begins long before the first mail piece is sent. When you turn to Sepire, our subject matter experts set you up to succeed.
Our team works with you to understand where direct mail fits into your omnichannel marketing strategy, help you define processes, optimize your mailing list, and more.
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Know who you’re reaching. Discover the best time, place, and medium needed to communicate with them.
The right data can send your direct mail strategy in the right direction. At Sepire, we help you leverage first-, second- and third-party data to customize your marketing efforts and deliver the right message to the right person at the right time.
Advanced analytics helps you choose the right audience, segment your mailing lists, and personalize content to significantly improve engagement and response rates.
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Our expertise lies in our ability to help you deliver personalized, meaningful interactions at scale. No matter how big your campaign, we rise to the challenge and deliver on-time and on-budget.
Automated direct mail is our competitive advantage and your omnichannel strategy’s secret weapon.
If you need a generic, low quality, bulk mail campaign, it might be in your best interest to look elsewhere.
If you want something creative, memorable, and engaging using the best materials for the job, we’re your experts.
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Leverage the information you have. Use it to connect online and offline interactions. Get results. Integration is at the heart of any successful omnichannel marketing strategy, and we’re here to make it as easy as possible.
Connected through secure cloud-based APIs, information from your customer relationship management and customer data platform flow easily into (and out of) our proprietary job management platform.
Sepire’s CompliChain technology connects to a wide range of marketing tools to automate the direct mail process. Easily run a retargeting campaign. Establish triggers to engage or reengage. Automatically send a welcome package the second a customer becomes one. Get delivery, engagement, and response data back. It’s just that simple.
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Does the average business-to-consumer business need 100% mail piece verification? Not by law. Do you serve to benefit from it? Absolutely. Sepire was built in the secure mail space, where perfection is table stakes. And we take that same mentality to the direct mail side of the equation—everything you need done is done, and everything you need sent is sent to the right person.
But it’s not simply accuracy, you get timeliness. From significant projects sent once to trigger-based mail sent when a buyer hits a certain threshold, we pride ourselves on meeting the exact timelines set in our service level agreement (SLA).
Whether that’s same day, 24-Hour, 36-Hour, and 72-Hour SLA workflows, we’re ready, willing, and able to help.
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Save money, get mail into boxes faster, and reduce the work it takes to get mail from idea to delivery. Postal optimization is one of the most important parts of any direct mail campaign.
And we’re here to help. Postal optimization and logistics is a service that exists to make your life easier. It ties into many of our services. It saves you money. And there are many things that go into it.
• Our experts can help you plan campaigns around USPS promotions calendars that can save you money for different papers, textures, or processes.
• Data accuracy helps us work faster and helps you qualify for automation discounts.
• Structural design ensures that your mail piece’s physical specs fit those required by the USPS for optimal pricing.
• Seamless acceptance gets mail into the USPS system faster, and virtual sorting helps us choose the right transit methods and delivery system entry points.
• Comingling and co-palletization can help you benefit from volume discounts that others may not be able to provide.
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How can you be sure that your direct mail is working? By getting the information you need from your mail partner. Transparency is our calling card. It’s how we help you determine goals, set expectations, get results, and improve.
From something as simple as A/B testing one of many variables in your message to using response rate data to test out different formats, the right data matters.
Easy to access using our CompliChain™ technology, you can easily set timelines for sending, receive transparent details throughout the print and mail process, and connect reports back to internal systems.
Ready to Talk? Let's Get to Work
Your Goals, Our Expertise.
Getting the most out of your consumer marketing initiatives is a challenge. But with the right plan, the right process, and the right partner, you can.
There’s more to discuss than we could ever write here. But if you’re as passionate about results as we are about direct mail, we’d love to talk.
How might we help you?