Postal Optimization & Logistics

The right person, the right place, the right time. On-time and on budget


Make sure every dollar you spend on postage does what it’s supposed to. With postal optimization and logistics services by Sepire, mailpieces leave our facility in time for your in-home date—guaranteed.

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Getting Mail in Homes On-Time & On-Budget.

Orchestrating every step of the process to get mail where it’s supposed to go.


In direct mail, it’s all about reaching the right person at the right time at the right price.

When postage accounts for the biggest percentage of any mailing, your partner should be there to help you minimize waste and maximize delivery.

And that’s what postal optimization by Sepire is all about.

Postal optimization and logistics by Sepire is built to help you save money, achieve optimal in-home dates, and maximize mailing efficiency. 

Combining our deep understanding of USPS regulations with our expertise in data hygiene, logistics, postal affairs, and mailpiece design, we get your pieces in mailboxes on time and on budget.

Address validation, list verification, and data hygiene.

Simplifying the process from printer to post office

Get a real-time, in-depth look into delivery and more.


What is
Postal Optimization?

Minimizing costs, mitigating risk, and maximizing the effectiveness of every mailing.

Postal optimization is the process of finding the best way to get mail from our facility to a recipient’s mailbox at the right time and price. It’s an art. It’s a science. And it’s baked into the way we work.

Successful postal optimization efforts coordinate dozens of moving parts throughout the shipping and delivery process to deliver accurate, compliant, timely, and cost-effective mailings. And it can include the following:

  • Using the most accurate and up-to-date data.

  • Making changes in design or materials that could result in savings.

  • Organizing mail by ZIP code (Presort).

  • Taking advantage of available discounts and incentives when relevant.

  • Helping you find additional savings opportunities.

  • Selecting optimal USPS system entry points.

  • Reducing the effort needed to get mail into the system.

If you’re ready to take control of your mail, Sepire’s team of postal optimization experts knows what it takes and knows how to help you.


How Sepire Does

Postal Optimization

It takes a lot of work to get a direct mail campaign right. With the right people, processes, and technology, our expertise in the direct mail space can make your goals a reality.

More often than not, the printing portion of a direct mail campaign is the easy part. Luckily, we’re just as good at delivering mailpieces as we are at making them.

Here’s how we make it work.

Data Hygiene & Compliance

Address validation and list management postal optimization

Purging, Merging, Householding & Deduplication | List Management | CASS | NCOA | PCOA


Before the ink hits the paper, it’s important to have the right plan in place and a clean list to work from.

Part of the larger umbrella that is postal optimization, we help you validate lists and verify compliance with USPS rules and regulations.

  • A clean mailing list is a happy mailing list. And the first step in any successful, well-optimized mail program is to ensure that the mailpiece is destined for the right person and location.

    Combining Coding Accuracy Support System (CASS), National Change of Address (NCOA), proprietary data, and more, we help you to ensure that your list uses the latest and most accurate data for every recipient.

  • Mailpiece design serves two purposes—conversions and compliance. Postal Optimization can help with at least one of them. Proper mailpiece design is necessary for machinability and automation discounts and ensures that you’re getting the rates you’re supposed to pay. And when one small change—to paper, page count, closure style, or the like—can make or break your compliance, it pays to have the right people in your corner.

    That’s exactly what we have. We brough in the best in the business, Leanne Herman, as our Director of Postal Affairs to advise you on the nuances of USPS regulations and fight on your behalf.

Savings Opportunities

Presort | Automation | IMbA | Commingling | Co-Palletization | Dropshipping | Promotions & Discounts


From the simple to the complex, we work with you to ensure that you’re getting the best price for each job. And depending on the job, scope, requirements, and focus, we’re doing the work to keep costs in check without sacrificing timely and accurate delivery.

  • Better sorting, bigger discounts. Part of a larger postal optimization offering, the presorting process sequence orders a batch of mail by ZIP code to achieve a discount. At Sepire, we’ve selected the right technology and equipment to ensure that each mailing is properly organized throughout the printing and inserting process so that when it’s time to send, costs come at a minimum.

  • Every little bit counts—and whether you’re sending one thousand, ten thousand, one hundred thousand, or more, the $0.005/piece discount for Full-Service Intelligent Mail stacks up. Especially when paired with automation discounts, entry discounts, and more.

    Sepire can help you capture every discount you need to keep rising postage prices in check.  

  • By doing some of the work for the USPS, you can save a few bucks and reduce risk. How? By bringing mail closer to the recipient. A concept known as worksharing; the postal service offers discounts to mailers that bring mail to facilities near the delivery point.

    Through our vast network of commingling, co-palletization, dropshipping, freight, and logistics partners, we can help you get the best possible rates with less risk.

  • The USPS provides mailers a variety of opportunities to save on First-Class and Marketing Mail in the form of their annual Promotions & Incentives Calendar. Often requiring only a small change in paper, design, or planning, these opportunities to save can add up. And we can help you make the most of them.

Delivery & Reporting

Mail verification and Reporting in Postal Optimization

100% Mailpiece Verification | Centralized Mailing Hub | Reporting & Analytics | CompliChain Dashboard


Postal optimization is an art as much as it is a science. Everything needs to happen at the right time, go through the right processes, and clear a whole lot of hurdles on its journey to your recipient. And it’s on us to make it happen.

Luckily, we’re pretty good at it. Every mailpiece leaving our centralized facility matches your list. You see the second something goes out for delivery. And everything is provided in an easy-to-use dashboard.

  • Whether it’s compliance mail or a marketing piece, if you trust us with the job, you can rest assured that your mailpiece finds its target. Combining data hygiene with internal workflows, we ensure that throughout the process mailpiece integrity remains intact.

    What does this mean? It’s simple—if you have 48,727 recipients, 48,727 pieces leave our facility. That’s the promise and the advantage of 100% shipped mail by Sepire.

  • Sepire was born and raised in the Chicago Suburbs. Our facility overlooks one of the largest north/south interstate highways in the nation. We’re minutes away from major rail lines and airports. We selected this centralized location for good reason—to help save you time and money on postage.

  • Part of our much larger service offering, our reporting and analytics tools help you to ensure that things are moving properly.

    It helps us prove that a piece entered the mailstream on time, helps you see how mail moves, and provides opportunities to complement your mailing efforts with a bigger omnichannel strategy. 

  • "Sepire gave us the piece of mind that we would not be in the dark when it came to the critical nature of our print and mail programs "

    Procurement Lead, Large Health Plan

  • "Sepire helped us grow by getting us into our prospective client's mailbox quicker with personalized mailers. Mail for the win!"

    VP of Growth, Healthcare Company

  • "The Sepire team had the knowledge of our industry and the best way to help us integrate data through deploying direct mail. Thank you!"

    Head of Growth, Diabetes Care Company

Communicate with Your Clients on Their Terms


At Sepire, we’re in the business of making connections. Whether that’s through physical or digital communications, our solutions, technology, and workflows are built to work for you.

Whether we’re helping you shorten the path between you and your recipient, ensuring that the mailpiece gets in the right hands, or helping you save a bit of money along the way, we’re here to help you. Drop us a line and we’ll be in touch.

Let’s Talk

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