Undergraduate | Graduate | Trade School | Alumni Communications
Direct Mail for Education
Cut through the noise with timely, relevant, and personalized messaging at every step.
Solving Communication Overload with Meaningful, Memorable Mail
Direct Mail for Colleges, Universities, Trade Schools, & More
Home / Industries / Education
From admissions to alumni communications, direct mail has always been a big piece of the higher education marketing puzzle.
But today’s colleges and universities can’t simply rely on generic messaging if they hope to compete. Personalization matters. Timeliness matters. Relevance matters.
And today’s direct mail connects the dots through each stage of the enrollment process.
As an expert in personalized direct mail for education institutions, Sepire helps higher education institutions connect in more meaningful ways.
From enrollment campaigns to giving initiatives, we’ve sent millions of personalized mailpieces for thousands of organizations—and would love to help you too.
25
4.4
percentage of new students starting a program engaged with an education institution’s nurturing campaign content
known response rate of direct mail, over thirty times higher than an email message.
69
percent of potential students taking one month or more to select a school
Who We Help
At Sepire, we built our business on helping our partners create meaningful connections.
With state-of-the-art printing technology, easy CRM integration, unmatched flexibility, and an easy-to-use job creation platform, we make your life easy.
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When admissions are uncertain and competition is high, a personalized message can make all the difference. Direct mail by Sepire helps you send compelling, timely, and relevant messages that further the conversation.
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Reach a local audience of potential learners. From quick information requests to lifelong learning and continuing education, our tools make it easy to engage the right person at all stages.
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The graduate admissions process is diverse, and messaging needs to meet the reader where they are.
Whether your target is in the university to grad school pipeline or a career professional looking for the next step, the right message at the right place matters.
Direct mail cuts through the noise—whether you’re targeting busy professionals or soon-to-be grads.
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Alumni can be hard to find and harder to reach. We can help.
Foster a strong, supportive, alumni community that’s ready and willing to contribute to university growth and success.
Personalized direct mail resonates, engages, and converts.
Personalized Direct Mail for Education Institutions
From first contact to freshman orientation to fundraising, Sepire partners with education institutions to supplement, automate, personalize, and connect. Here are just some of the ways we can help.
Introduction Packets
Retargeting Campaigns
Program Highlights
Financial Aid Brochures
Application Guides
Admitted Student Brochures
Personalized QR Codes
Variable Data Printing
Alumni Events
Personalized Postcards
Omnichannel Marketing
Trigger Programs
Acceptance Packets
Card or Magnet Affix
Welcome Letters
Personalized URLs
Orientation Packets
Impact Reports
Why Sepire?
Finding a good direct mail partner is tough. Finding one as capable as Sepire is impossible. We’re specialists. We’re diverse. We’re sustainable. And most importantly, we’re pretty darn good at what we do.
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A 2019 founding date might make it sound like we’re new to the game, but we’ve already delivered millions of direct mail pieces on behalf of education institutions.
We’ve built solutions that make it easy to create, customize, and securely send print materials at each stage of your enrollment plan.
Using our proprietary job manager, you can easily plan out personalized deliverables for an entire enrollment calendar or giving campaign to align with email, social media, or advertising initiatives.
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Diversity is a competitive advantage and a mandate in the education world. Not only is this part of your recruitment, but it’s also part of your supplier diversity reporting.
As a WBENC-certified company since our founding, 100% owned by our female CEO, we’re one of the few print and direct mail vendors that can help you meet your Tier I Diversity Spend Goals.
Additionally, Sepire is recognized as a diverse supplier by states including Illinois, Indiana, Delaware, Pennsylvania, and Tennessee.
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As a company who has been a key part in thousands of enrollment campaigns, we understand the nuances of secure communication and data usage—especially when it comes to protecting student data.
Not only are we FERPA Compliant, our work outside the education space has required us to achieve HITRUST CSF Certification—the gold standard in data security.
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Colleges and Universities have significant printing needs—and that trickles into their direct mail initiatives. It takes a lot of paper and ink to run campaigns, so it pays to work with a company committed to making as little impact on the environment as possible.
Sustainability is at the heart of our business. That’s not a tagline—that’s a promise. Whatever you think it means to be sustainable, we’re doing it and more. FSC® Certified Paper. Water-based inks. Emission-free presses. It’s all here.
And once we’ve bought the rolls, printed the mail, and sent it out? Our partner PrintReleaf reforests it.
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Call us specialists, service providers, or subject matter experts. We know direct mail.
And our passion for this field runs deep. From initial discussion to program setup, you can rest easy knowing that you're working with an expert.
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From a few hundred postcards to a multi-touch campaign involving a mix of formats, we're here to help.
Public or private, Division I, Division II, or Division III, online or in person, we're scalable enough to take on the big jobs, the small jobs, or anything in between.
Centrally Located, Secure, State-of-the-Art Production Environment.
At Sepire, we don’t just promise fast, accurate, and efficient printing and mailing—we guarantee it.
How do we do that? Simple. We hire the best. We provide them with the best equipment. And we do what we can to make their jobs easy. Because they are the ones that make the magic happen.
And they make the magic happen in our big, beautiful, Burr Ridge production facility.
Centrally Located: Sepire operates and mails from suburban Chicago, allowing for 3-day average in-home delivery.
Secure: Physical security is part of our security promise and our compliance initiatives. And it’s something we live by.
State-of-the-Art: Printing, inserting, die cutting, and more, we only work with the best in the business.
2.5
6
Number (in millions) of variable duplex full color sheets we can print in a 24-hour day.
Number (in millions) of variable sheets able to be inserted each day.
Number of RICOH Pro VC70000 Series Continuous Feed Inkjet Presses used to deliver the highest quality inkjet printing in the business.
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How Sepire Makes Direct Mail Work for Education
IGetting direct mail right is a challenge. But the right partner can make your life easier. With experience in enrollment, ongoing student communication, and donation initiatives, we help you engage with individuals on their terms.
Here are just a few of the reasons why we’re your ideal partner for secure, automated direct mail.
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Success begins long before the first mail piece is sent. When you turn to Sepire, our subject matter experts set you up to succeed.
Our team works with you to understand where direct mail fits into your omnichannel marketing strategy, help you define processes, optimize your mailing list, and more.
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Any enrollment or donation campaign is going to have a wide range of touchpoints—both online and off. You’ve gone through the strategic planning meetings. You’ve designed the collateral. You’ve designed the schedule. We just fit into it.
Sepire was built lean, and we pride ourselves on our ability to remain as flexible as you need us to be. We work on your unique timelines. Our printers and inserters let you message how you want—including personalized URLs and Individualized QR codes.
And our equipment can even handle unique mail formats you need to stand out.
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Know who you’re reaching. Discover the best time, place, and medium needed to communicate with them.
The right data can send your direct mail strategy in the right direction. At Sepire, we help you leverage first-, second- and third-party data to customize your marketing efforts and deliver the right message to the right person at the right time.
Advanced analytics helps you choose the right audience, segment your mailing lists, and personalize content to significantly improve engagement and response rates.
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Our expertise lies in our ability to help you deliver personalized, meaningful interactions at scale. No matter how big your campaign, we rise to the challenge and deliver on-time and on-budget.
Automated direct mail is our competitive advantage and your omnichannel strategy’s secret weapon.
If you need a generic, low quality, bulk mail campaign, it might be in your best interest to look elsewhere.
If you want something creative, memorable, and engaging using the best materials for the job, we’re your experts.
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Educational Institutions hold and use unique data. And they hold it in customer relationship management software solutions often unique to their industry.
Through secure APIs on the Microsoft Azure platform, we’re able to integrate with your unique systems to facilitate scheduling, printing, sending, and reporting on direct mail campaigns.
Inbound and outbound, our integrations make it easy for you to schedule a campaign, see timelines, and get analytics when and how you want them.
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University budgets are tight. Postage can be expensive. There are some reasonably stringent requirements for nonprofit eligibility. And one slight design mistake can take your mail from compliant to costly.
We’re here to help you make the most of your mail—and that includes helping you make the most of your budget. We collaborate with your team to ensure that every mailpiece that comes out meets your needs—as well as those of the USPS.
• Our experts can help you plan campaigns around USPS promotions calendars that can save you money for different papers, textures, or processes.
• Data accuracy helps us work faster and helps you qualify for automation discounts.
• Structural design ensures that your mail piece’s physical specs fit those required by the USPS for optimal pricing.
• Seamless acceptance gets mail into the USPS system faster, and virtual sorting helps us choose the right transit methods and delivery system entry points.
• Comingling and co-palletization can help you benefit from volume discounts that others may not be able to provide.
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For players in the education space, timely communications can make all the difference. With limited recruiting windows and significant competition, we help you drive meaningful connection during tight windows.
We pride ourselves on meeting the exact timelines set in our service level agreement (SLA).
Whether that’s same day, 24-Hour, 36-Hour and 72-Hour SLA workflows, we’re ready, willing, and able to help.
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Save money, get mail into boxes faster, and reduce the work it takes to get mail from idea to delivery. Postal optimization is one of the most important parts of any direct mail campaign.
And we’re here to help. Postal optimization and logistics is a service that exists to make your life easier. It ties into many of our services. It saves you money. And there are many things that go into it.
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How can you be sure that your direct mail is working? By getting the information you need from your mail partner. Transparency is our calling card. It’s how we help you determine goals, set expectations, get results, and improve.
From something as simple as A/B testing one of many variables in your message to using response rate data to test out different formats, the right data matters.
Easy to access using our CompliChain™ technology, you can easily set timelines for sending, receive transparent details throughout the print and mail process, and connect reports back to internal systems.
Ready to Talk? Let's Get to Work
Your Goals, Our Expertise.
Successfully driving applications, enrollments, and endowments can be a multi-year journey requiring dozens of touchpoints both online and off.
If you’re looking for an omnichannel-friendly partner who can securely and effectively augment or manage your print workflows, get to know Sepire.
How might we help you?