Connecting Direct Mail & Digital Outreach: A Quick-Start Guide for Communications Teams
Combining direct mail and digital workflows isn’t simply additive, they’re multiplicative. From acquisition to enrollment, the use cases are endless and the benefits can be astounding. Here are just some of the things we’ve seen in our brief time spent helping organizations like yours.
Direct Mail isn’t Dead. It’s Smarter (and Better) Than Ever
Free Guide Provides Communications Leaders a Quick-Start Guide to Connecting Digital and Direct Mail Workflows
Digital communications? Traditional communications? Why not both? For far too long, leaders in the communications space and beyond have been desperately fighting to remove direct mail from the communications stack—missing opportunities and losing out on revenue along the way.
After all, the statistics aren’t exactly in favor of these direct mail disparagers, these doggedly digital-only disciples, as direct mail isn’t simply still a relevant tool for engaging an audience, it’s still considered one of the best tools for doing so.
Because no matter how much someone might scoff at the costs—of paper, of postage, and of people required to run an operation—the numbers don’t lie: Direct mail delivers incredible response rates, especially when compared to ads and emails.
But even if it’s great, it could be even better. And the answer comes from collaboration with those digital-focused individuals. Because no matter how great the benefits of direct mail, the benefits of connecting it with digital communications workflows can and will drive engagement higher.
All it takes is a combination of good data, good planning, and a belief that your communications strategy isn’t “X” or “Y,” or even “X+Y.” By combining the efforts of your digital and traditional communications, you have the opportunity to leverage a truly omnichannel, truly effective tool that can drive engagement further.
And that’s exactly what our newest one-pager aims to explore. Titled “How to connect Direct Mail with Digital Communications,” this simple guide (no registration required) highlights some of the best practices, use cases, and benefits that exist when connecting your digital and direct mail workflows. And by simply clicking download now, you’ll learn:
Three Key Use Cases for Integrating Digital Communications & Direct Mail
Seemingly Unbelievable Real-World Results from Some of Sepire’s Clients
Four Simple Steps to Gain Seamless Integration and Clarity in Combined Workflows
(No Registration Required)
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Whether you’re looking to explore, optimize, or revive direct mail at your organization, now is the perfect time to make it happen. And Sepire is the perfect partner to deliver. Founded to deliver a technology-driven alternative to legacy communications tools, our automated direct mail solution securely integrates into the way you work, automates some of the most laborious processes that exist in the communications process, and gives you complete visibility and control over your communications.
With a modern, framework built around your needs, hundreds of pre-built connectors, the flexibility to work with the file types you choose, and the ability to execute on your biggest and boldest plans, Sepire has disrupted the communications space and is ready to help you. Learn more about how we help and reach out to get started.
