Case Study: Digital Health Company Drives Engagement & Outcomes
Industry
Healthcare
Vertical
Digital Health Company
Solution
Sepire Journey Tool
Home / Case Studies / Digital Health Omnichannel Engagement
Positive Outcomes through Omnichannel Communications
In Healthcare, outcomes are the name of the game. And engagement is crucial. Every plan without a follow-up is just that—a plan. And without the ability to engage patients where they are, those plans are all but guaranteed to fail.
And when it comes to chronic illnesses like diabetes, the ability to keep patients working toward their goals can reduce long-term costs for everyone involved, minimize the risk of complications, and improve quality of life.
With nearly 40 million Americans suffering from diabetes, this digital health company’s mission to help achieve positive outcomes is something that benefits everyone involved—payers, providers, and most importantly, the patients.
The Challenge: Digital-Only Engagement Proves Underwhelming
The company had the right tools. Their ability to educate was top notch. But they needed to reach patients. And they were finding that digital channels alone weren’t getting the job done.
Low engagement meant that even the best content went unnoticed. The company needed to take a different approach—and they decided to see if direct mail could augment their communications and engagement initiatives.
Sepire Creates Omnichannel Campaign that Delivers
That’s when they found Sepire. Experts in secure omnichannel communications with clients in the healthcare space, Sepire helped this digital health company combine direct mail with digital delivery.
With personalized layouts driven by Salesforce and Braze integration, the company was able to boost engagement and drive better health outcomes—on time and on budget.
Results: Time Savings, Better Engagement
The Results? Amazing. Everything that happened—happened quickly, thanks to a 48-hour turnaround, providing the freshest and most actionable data in the market.
The company found it as easy to personalize direct mail engagement campaigns as it was to write an email. Utilizing our connected digital and direct mail workflow, users found it easy to create, personalize, proof, and send, saving hours each week that could be reallocated elsewhere.
And the response rate? A seemingly unbelievable 17.4%.
But most importantly? All this combined meant one thing—better health outcomes.
At a Glance
"The Sepire team
had the knowledge
of our industry and
the best way to help
us integrate data
through direct mail.
Thank you!"
— Head of Growth, Diabetes Care Company
Objectives
Integrate Salesforce & Braze Data
Create Digital & Direct Mail Workflow
Track & Optimize Delivery, Response & Action
Results
Highly Personalized Content
Online Proofing
Significant Time Savings
Reduced Risk
Template Management
17.4%
Response rate by combining digital and direct mail workflow.
48 Hour
Turnaround time—promised and delivered in SLA, providing freshest data available.
Printing & Omnichannel Communications Solutions for Healthcare
From acquisition to engagement, meaningful connections make for better health outcomes. And better health outcomes benefit everyone involved.
At Sepire, we’ve spent our entire existence helping clients in the healthcare space make meaningful connections with patients at every stage of their lives.
With expertise in both secure communications and direct mail, we have the knowledge, skills, and expertise needed to help you get your message across.
HIPAA Compliant, HITRUST Certified, and a WBENC-verified Women’s Business Enterprise, our unique combination of technology, security, and supplier diversity makes us a unicorn in this business. And we’d love to help you.
Ready to learn more? Click the button below to learn more about our healthcare communications practice or simply fill out this form to get in touch.
