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Pharmacy Benefit Manager Consolidates Drug Recall Related Templates, Saves Time, Money, and Effort with Sepire
Industry
Healthcare
Vertical
Pharmacy Benefit Manager
Solution
Template Consolidation, Automation
Consolidated Mail Templates Save Time, Money, and Effort
Drug recalls, like all critical communications efforts, are tricky beasts. Fast turnaround can be a matter of life and death—literally. And in today’s evolving, consolidating, and growing healthcare space, it can be a challenge for organizations to keep up.
The word critical carries a lot of weight in the term ‘critical communications.’ It’s critically important that a mailpiece is printed and delivered quickly. It’s critical to remain compliant with the rules guiding how you communicate. It’s critical that the message reaches the right person at the right place at the right time.
And failure to deliver? That’s a critical mistake.
It’s the peak of personalization. Information needs to be perfect and pertinent to the exact recipient. Recipient, drug, batch, timeframe, purchase location, and more need to be correctly identified and printed. And for those who need to manage it, this can be a challenge.
And as consumers have more options on where they can get prescriptions, companies handling this data face more challenges keeping everything in order. And for this Pharmacy Benefit Manager, that’s exactly the challenge they faced.
At least, until they found Sepire.
The Challenge
For years, a prominent healthcare provider managed critical drug recall communication letters on behalf of clients. Timely delivery was an imperative. And for years, they rose to the challenge. But as the client base grew, so did their number of mail templates, envelope configurations, and output.
Manageable to a certain extent, their rapid growth in clients meant rapid growth in templates and the time spent corralling them. And it only got more challenging when the Centers for Medicare & Medicaid Services (CMS) began imposing tighter regulations on the way they communicated.
So when this pharmacy benefit manager started to find themselves struggling to keep up with an evolving landscape and overwhelmed by disparate mail templates, they knew there had to be a better way. And they turned to Sepire.
Enter Sepire
HITRUST-Certified, SOC 2 Type II Audited, and WBENC-Certified as a Woman-Owned Business, what really set Sepire apart in this case was its ability to consolidate templates and automate the critical communications process.
Specialists in secure print and critical communications in the healthcare space, Sepire joined forces with the PBM to develop a program built to simplify processes, reduce the number of templates, and keep them in compliance with CMS regulations.
Utilizing Sepire’s proprietary CompliChain technology, the company gained access to an easy to use job creation and reporting platform that gave them access to a wide range of benefits. First, we helped them corral the number of templates. What started with 84 templates and 18 envelopes was reduced significantly. Instead of custom envelopes, our printers were able to dynamically print unique information on traditional blank envelopes. And through front end automation, we helped them to reduce or eliminate the amount of manual effort needed to process a drug recall.
The Results
Significant Time Savings: Front-end automation eliminates the need for manual data processing in every drug recall, achieving a 100% reduction in manual efforts.
Fewer Custom Envelopes: The new program utilizes dynamically printed envelopes to leverage standard blank envelopes while incorporating client logos and taglines based on data.
Template Consolidation: Through the consolidation of similar templates into base templates, we achieved a 78% reduction in the total number of templates.
Complete Personalization: Through digital printing, the company was able to deliver the exact information a client, patient, and provider needed in 100% full color.
Faster Production: By shifting to inline printing, we were able to increase production speeds by up to 40 percent.
At a Glance
78%
Reduction in the number of disparate yet similar mail templates used.
24
40%
Potential increase in production speed through in-line printing
Hour turnaround time—promised and delivered.
“Over time, as our client base has expanded and more clients have started receiving recall letters. [...] However, due to tighter regulations from CMS and the increasing pace of onboarding clients, the number of custom templates and envelopes has become increasingly challenging to handle.“
—Director of Regulatory Affairs, Pharmacy Benefit Manager
Printing & Omnichannel Communications Solutions for Healthcare
From acquisition to engagement, meaningful connections make for better health outcomes. And better health outcomes benefit everyone involved.
At Sepire, we’ve spent our entire existence helping clients in the healthcare space make meaningful connections with patients at every stage of their lives.
With expertise in both secure communications and direct mail, we have the knowledge, skills, and expertise needed to help you get your message across.
HIPAA Compliant, HITRUST Certified, and a WBENC-verified Women’s Business Enterprise, our unique combination of technology, security, and supplier diversity makes us a unicorn in this business. And we’d love to help you.
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