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Case Study: Digital Health
Company Saves Time, Realizes
17% Response Rate
Like healthcare, direct mail is at its best when personalized. But when this telehealth provider found itself struggling to keep up with hundreds of customized, cobranded templates, they turned to Sepire.
Industry
Healthcare
Vertical
Telehealth/Digital Health
Solution
CompliChain
Template Management & Integration Saves Time, Delivers Results
Personalization is the key to better outcomes both in healthcare and direct mail. In healthcare—both digital and traditional—personalization allows a provider to create the right program for the right individual, resulting in better engagement, decision-making, and overall health.
And when it comes to direct mail, the same holds true. When the right message lands in the right mailbox, consumers are more likely to make the decisions you want them to make.
Personalization can make the difference between the refrigerator and the recycle bin. And for telehealth providers like this one, it can make the difference between an enrollment or a missed opportunity.
But without the right approach, personalization and customization can turn something scalable into a slog.
And for this telehealth company, that’s exactly what was happening. At least, until they met Sepire.
The Challenge
An innovator and rising star in the digital health space, this telehealth platform grew through cobranding (and naturally, being good at what they did). But with cobranding came a healthy amount of customization.
For a while, this was feasible. A library of formats both for enrollment and engagement, customized to each partner.
And as the number of partnerships grew, so did the number of direct mail templates. It was quickly becoming overwhelming—as the marketing and communications teams quickly found themselves buried in hundreds of highly personalized templates.
The company needed integration. They needed to tame the template beast. They needed a solution that could provide personalization at scale, delivering results without putting even more strain on internal resources.
That’s when they found Sepire.
Enter Sepire
HITRUST-Certified, SOC 2 Type II Audited, and WBENC-Certified as a Woman-Owned Business, what really set Sepire apart in this case was its technology, integration, and workflow design.
Throughout the consultation process, we got to know who they were, how they worked, and how they were sending out mail. And we got to work on a solution.
Utilizing Sepire’s APIs and journey mapping tools, our team was able to integrate direct mail with Salesforce CRM and Iterable to create an omnichannel marketing and communications workflow that simplified the path from idea to delivery.
The customized solution made it easy to define the buyer journey and make connections throughout it.
It simplified the process of creating and proofing. It meant that the company no longer had to create a new template for each client—and the number of disparate templates they had dropped significantly as a result.
The Benefits
Time Savings: By minimizing templates, the client was able to simply swap a logo, change a tagline, or flow variable information into a mailpiece in a few clicks.
Speed of Execution: 48-hour turnarounds meant that the client was able to operate on the freshest data and rest easy knowing mail would arrive at the perfect moment.
Reduced Risk: Simplified proofing and variable data meant that the client could rest assured cobranding agreements were met, personalization was precise, and customer information was secured.
Visibility: With standard and custom reports, our CompliChain solution delivered visibility into the entire process from job creation to delivery.
Growth: With a response rate ranging from 14.3% to 17%, the client was able to drive more enrollments and better engage with current members. This resulted in increased revenue with less cost.
At a Glance
“Sepire helped us grow
by getting us into prospective
clients’ mailboxes quicker
with personalized mailers.
Mail for the win!"
— Vice President of Growth, Digital Health Company
Objectives & Challenges
Telehealth provider needed to reduce time spent delivering direct mail personalization at scale.
Client relied on hundreds of mail templates to satisfy multiple cobranding partnerships.
Direct mail solution needed to connect with CRM and multichannel communication tool.
Client needed easy online proofing and customized mailpieces for multiple cobranded campaigns.
Mail needed to be tracked throughout process—from job creation to delivery.
Results
14
Lowest estimated response rate percentage, with many campaigns seeing this increase to a whopping 17%.
48-Hour Turnaround
Online Customer Proofing
Fewer Disparate templates.
Real-Time Mail Tracking
Minimized Risk
Maximized Personalization
Video: 17% Response Rate for Digital Health Platform
Printing & Omnichannel Communications Solutions for Healthcare
From acquisition to engagement, meaningful connections make for better health outcomes. And better health outcomes benefit everyone involved.
At Sepire, we’ve spent our entire existence helping clients in the healthcare space make meaningful connections with patients at every stage of their lives.
With expertise in both secure communications and direct mail, we have the knowledge, skills, and expertise needed to help you get your message across.
HIPAA Compliant, HITRUST Certified, and a WBENC-verified Women’s Business Enterprise, our unique combination of technology, security, and supplier diversity makes us a unicorn in this business. And we’d love to help you.
Ready to learn more? Click the button below to learn more about our healthcare communications practice or simply fill out this form to get in touch.
