2025 USPS Promotions & Incentives Calendar
It costs more than ever to send a piece of mail. In fact, postage is now the most expensive element of any direct mail campaign. But there are opportunities to save some money by doing something unique. Known as USPS Promotions & Incentives, the Postal Service encourages mailers to elevate their mail using new technology, unique textures, or different services.
And with savings up to six percent per piece (when combined with add-ons), the opportunity to save money is there—if you know how (and when) to take advantage of it.
Savings Opportunities All Year Long
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Discount Amount and Promotion Information Overview
As we’ve already discussed in recent blogs, the 2025 Promotions, Incentives, & Discounts are one of the best ways to combat the rising cost of postage. But being able to take advantage of these cost savings opportunities requires planning, registration, and execution.
Official guidebooks for most of the promotions were released on August 30. We’ve linked to each below… and are working hard to translate these from government document to actionable insight.
For a deeper look at the details that we do know—and a few tips on how to save money, check out our blogs:
Integrated Technology
Discount: 3 Percent
Registration Period: November 20, 2024 – December 31, 2025
Active Period: A Maximum of Six Consecutive Months in 2025
Available Classes: First-Class Mail letters, cards, and flats; USPS Marketing Mail letters and flats.
USPS Guidebook: Integrated Technology
Tactile, Sensory, & Interactive
Discount: 4 Percent
Registration Period: December 15, 2024 – July 31, 2025
Active Period: February 1, 2025 – July 31, 2025
Available Classes: First-Class Mail letters, cards, and flats; USPS Marketing Mail letters and flats.
USPS Guidebook: Tactile, Sensory, and Interactive
New in 2025: Continuous Contact
Discount: 3 Percent
Registration Period: February 15, 2025 – September 30, 2025
Active Period: April 1, 2025 – September 30, 2025
Available Class: USPS Marketing Mail letters and flats.
USPS Guidebook: Coming Soon
Reply Mail Intelligent Mail Barcode Accounting (IMbA)
Discount: 3 Percent OR 6 Percent
Registration Period: May 15, 2025 – December 31, 2025
Active Period: July 1, 2025 – December 31, 2025
Available Classes: First-Class Mail letters, cards, and flats; USPS Marketing Mail letters and flats.
USPS Guidebook: Reply Mail IMbA
First-Class Mail Advertising
Discount: 3 Percent
Registration Period: July 15, 2025 – December 31, 2025
Active Period: September 1, 2025 – December 31, 2025
Available Class: First-Class Mail letters, cards, and flats.
USPS Guidebook: First-Class Mail Advertising
Add-On: Informed Delivery
Discount Amount: 1 Percent
Active Period: Through Life of the Promotion
Eligible Classes: First-Class Mail automation letters, cards, and flats and USPS Marketing Mail automation letters and flats.
Add-On: Sustainability
Discount Amount: 1 Percent
Active Period: Through Life of the Promotion
Eligible Classes: First-Class Mail automation letters, cards, and flats and USPS Marketing Mail automation letters and flats.
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We’re diligently working to translate Guidebooks into actionable content. And we can’t wait to share our insights. Stay tuned.
Get More from Every Mailing
At Sepire, our job is to help you get more from every mailing. More accuracy, bigger savings, and more opportunities to make meaningful connections. With expertise in healthcare, insurance, financial services, and more, we’d love to help you. Get to know more about what we do and whenever you’re ready to talk, drop us a line.